A New Perspective in Cross-Border E-Commerce Strategy: Rethinking “Going Global” from Within Japan

I would like to write about the new perspective suggested by the article “Foreigners in Japan are the starting point for cross-border e-commerce! Overseas expansion starting with 40 million people” (2025-09-01 Overseas Courrier). In recent years, “overseas expansion” has been regarded as an indispensable growth strategy for Japanese companies. With population decline and an aging …